Somnium
Somnium - Retail
Somnium is a strategic merchandise consultancy helping artists, festivals, and brands turn design and data into demand. The Brand built to sell beyond DTC into B2B channels.
expanded somnium beyond direct-to-consumer. reworked their strategy to target business clients, created a visual identity that works in both consumer and institutional contexts, and repositioned their merch to fit this broader market.
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